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Gibson formally reintroduced the bar pickup in 1958 as a $60 option (equivalent to $500 in 2020)-announcing it with the question, "Remember the straight-bar pickup that was made famous by Charlie Christian?" Later models Gibson still installed bar-style pickups on request on post-1940 models for Hank Garland, Barry Galbraith, and Barney Kessel. On the ES-150, Gibson moved the pickup (with adjustable individual poles) closer to the bridge for a more "biting" sound for soloing. They installed the new pickups on all their electric models, starting in July 1940, renaming the ES-100 and 250 to ES-125 and 300). īy 1940, sales had slumped, and Gibson enhanced the model, changing to pickups with Alnico magnets-the forerunner of the P-90, which is still in production. Each with case and amplifier, the ES-100 sold for $117.50 (equivalent to $2,200 in 2020) and the ES-250 started at $253 (equivalent to $4,700 in 2020). Gibson introduced two new variations in August 1938: the cheaper ES-100 (with a smaller body and different pickup), and an upscale version, the ES-250 (with a different peghead, fancier inlays, and a pickup with individual pole pieces instead of a bar). His joining the Benny Goodman Sextet in August 1939 gave the ES-150 "a near-mythical status" (aided by a feature in that year's December issue of Down Beat). Early players included Eddie Durham, Floyd Smith and, the most famous of them, Charlie Christian, who bought an ES-150 in 1936.
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In early 1937, Gibson began shipping two four-string versions: a tenor guitar (the EST-150, with a 23" scale, renamed the ETG-150 in 1940) and a plectrum version (the EPG-150, with a 27" scale). In 1937, the model's peak year, Gibson shipped an average of forty guitars a month. The pickup placement, closer to the instrument's neck than on Gibson's EH steel guitars and on guitars made by other manufacturers, produced a warmer, less "trebly" tone that was favorably received by jazz and blues players. The instrument sold for $155 including cord, six-tube amplifier, and case. They shipped the first guitar to Bailey's House of Music on November 20, 1936. Gibson's "own" ES-150, a "more-upmarket ES model" compared to the Ward and Spiegel models, had minor changes from the contract models, such as a solid carved spruce top, maple back and sides, and an adjustable truss rod. The contract with Montgomery Ward ran until 1940, and Gibson made an estimated 900 instruments with the 1270 designation. Spiegel received 42 of these instruments between January and August 1937 before it cut them from the catalog. It had Gibson's bar pickup (though with rounded bobbins, as opposed to the hexagonal pickup Gibson later installed on its own factory models), and a volume control (no tone control) like Spiegel's 34-S model (first advertised in 1937) it lacked any Gibson identification. Montgomery Ward was the first to offer them for sale, as the 1270 model.
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These electrified guitars were so successful that in the summer of 1936, two retailers, Montgomery Ward and Spiegel May Stern, suggested that Gibson build what became the ES model. Gibson produced the guitar with minor variations until 1940, when the ES-150 designation (the "V2") denoted a model with a different construction and pickup. Unlike the usual acoustic guitars in jazz bands of the period, it was loud enough to take a more prominent position in ensembles. After Gibson introduced it in 1936, it immediately became popular in jazz orchestras. It became famous due in large part to its endorsement by notable guitar players including Charlie Christian. The particular sound of the instrument came from a combination of the specific bar-style pickup and its placement, and the guitar's overall construction. The ES stands for Electric Spanish, and Gibson designated it "150" because they priced it (in an instrument/ amplifier/cable bundle) at around $150 (equivalent to $2,800 in 2020). The Gibson Guitar Corporation's ES-150 guitar is generally recognized as the world's first commercially successful Spanish-style electric guitar. One steel magnet blade-type single coil in the neck position ( Charlie Christian pickup) 16 + 1⁄ 4 inches (41 cm) wide, solid spruce archtop, solid maple back and sidesĮbony archtop-style bridge adjustable for height